Where Innovation Meets Impact: Fourth Wall’s LED Installation at Olsson 

Aug 31, 2026

When Olsson moved into its new construction facility in Omaha, Nebraska, the company had an opportunity to create a space that reflected the scale, innovation and forward-thinking approach of its brand. 

Fourth Wall helped bring that vision to life with an impressive 18′ x 19′ 1.5mm pitch LED video wall installed in the facility’s lobby. 

The result is a bold, high-impact centerpiece that immediately changes the experience of the space—and gives Olsson a dynamic platform for communication, branding and visual storytelling. 

Making a First Impression 

A lobby is often the first point of contact for clients, partners, prospective employees and visitors. For Olsson, the goal was to make that first impression count. 

At nearly 19 feet tall and 18 feet wide, the LED display commands attention while maintaining a sleek, integrated look within the new facility. 

The 1.5mm pixel pitch delivers exceptional image quality and detail, allowing content to look crisp and vibrant even at close viewing distances. From branded graphics and company messaging to videos and visual storytelling, the display gives Olsson the flexibility to continually transform the space. 

Rather than a static sign that communicates one message, the LED wall becomes a constantly evolving part of the environment. 

Dynamic Content. Endless Possibilities. 

One of the biggest advantages of LED technology in corporate environments is the ability to change what the space communicates. 

Olsson can use its video wall to: 

  • Showcase company branding and culture 
  • Welcome clients and visitors 
  • Highlight projects, milestones and accomplishments 
  • Display videos and visual storytelling 
  • Communicate company news and announcements 
  • Support presentations, meetings and events 
  • Create customized content for specific audiences 

That flexibility means the display can serve a different purpose every day while maintaining a consistent, polished brand presence. 

Designed for Corporate Environments 

At Fourth Wall, we understand that corporate spaces require more than a screen. Technology needs to complement the architecture, support the brand and provide a meaningful experience for the people using the space. 

Our Corporate & Retail LED solutions are custom designed around each environment and its unique goals. From lobby installations and corporate communications spaces to showrooms, retail environments and customer experience centers, LED can transform an ordinary space into a vibrant, effective communication channel. 

For corporate environments, large-format LED can become a powerful tool for brand storytelling and engagement. For retail, it can create immersive experiences, highlight products, promote campaigns and capture attention in ways traditional signage simply can’t. 

Built to Evolve with the Brand 

One of the most valuable aspects of a large-format LED installation is that the content doesn’t have to remain static. 

As Olsson grows, its messaging can grow with it. 

New campaigns, announcements, imagery, videos and branded experiences can continually be introduced to keep the lobby fresh and relevant. The display can support everything from everyday corporate communications to special events and important company moments. 

It’s a long-term investment in the environment—not simply a one-time installation. 

The Fourth Wall Difference 

From design and fabrication through installation and integration, Fourth Wall provides a complete LED solution tailored to the space. 

For Olsson, that meant creating a display that could make a statement within a brand-new facility while providing the flexibility to support the company for years to come. 

The finished 18′ x 19′ LED video wall is impossible to miss—and that’s exactly the point. 

It’s more than a video wall. It’s a canvas for the Olsson brand. 

Whether you’re looking to transform a corporate lobby, elevate a retail environment or create a more engaging customer experience, Fourth Wall can design an LED solution built around your space and your vision.