Fourth Wall recently took the full power of its LED athletic solutions to InfoComm 2026 in Las Vegas, Nevada, bringing an immersive sports experience to one of the pro AV industry’s biggest events.
InfoComm brings together thousands of audiovisual professionals, technology leaders, and innovators from around the world to explore the technologies shaping the future of connected experiences. For Fourth Wall, it was an opportunity to showcase how LED technology can transform athletic environments—and create more engaging experiences for fans, teams, sponsors and communities.
A Full-Court LED Experience
In partnership with ScoreVision and Bison, who provided the basketball hoops, Fourth Wall created a booth designed to put its complete indoor athletic LED solution on display.
The immersive installation featured:
- 24 feet of LED scorer’s tables
- An 8-foot standalone LED scorer’s table
- Two LED shot clocks
- LED backboard bracket displays
- A 12 x 28’ curved LED display
Together, the displays created a dynamic, full-court environment that demonstrated how LED can extend far beyond a traditional scoreboard.
Dynamic Content, Made Simple
Through Fourth Wall’s partnership with ScoreVision, athletic venues can take their LED displays beyond static graphics. From scores and statistics to sponsor messaging, promotions, and real-time game content, ScoreVision provides a streamlined way to manage and update content across the display network. The result is a more dynamic, connected experience that keeps fans engaged from tip-off to the final buzzer.
Turn Game-Day Displays Into Revenue Opportunities
LED scorer’s tables and backboard displays also create valuable new opportunities for sponsorship and advertising. Venues can dedicate display time to local businesses, corporate partners, promotions, and in-house messaging—turning high-visibility LED real estate into a potential revenue-generating asset while giving sponsors a more engaging way to connect with fans.
More Places to Engage Fans
At the center of the booth was an impressive 12 x 28′ curved LED screen, designed to add depth and dimension to the viewing experience. The curved format created a more immersive visual environment while showcasing the flexibility of LED technology in an athletic setting.
Fourth Wall’s new LED backboard bracket displays also demonstrated another way venues can bring content closer to the action. Positioned directly behind the backboard, these displays create an additional canvas for scores, statistics, branding, sponsorships, promotions, and other real-time content—giving fans more ways to stay connected to the game.
The scorer’s tables further demonstrated the versatility of LED throughout an athletic facility. With both a 24-foot configuration and an 8-foot standalone option on display, attendees could see how modular LED solutions can be tailored to different spaces, budgets and applications.
Built for More Than Game Day
The goal of the booth was simple: showcase what’s possible when the right LED technology comes together in one environment.
From scorer’s tables and shot clocks to backboard displays and large-format video walls, Fourth Wall’s athletic solutions are designed to create a more immersive experience while opening new opportunities for communication, branding, sponsorship, and revenue generation.
The result was a booth that didn’t just display LED technology—it demonstrated the experience firsthand.
A Booth That Stood Out
The immersive nature of the installation made a strong impression throughout the show, and Fourth Wall’s booth earned a Best in Show nomination at InfoComm 2026.
For our team, the recognition was a reflection of what we set out to accomplish: create an environment that captured attention, demonstrated the possibilities of LED, and gave attendees a firsthand look at how technology can elevate the modern athletic experience.
From the court to the concourse and everywhere in between, Fourth Wall is helping redefine what fans see, experience and engage with on game day.